Marketing Manager

The Marketing Manager is responsible for planning and executing strategies that promote the gym, increase memberships, and create engagement with our community. The role requires a hands-on approach to both digital and traditional marketing efforts, including social media management, content creation, event promotion, and member engagement.

Qualifications

  • Proven experience in marketing and project management
  • Passion for climbing and understanding of the climbing community, culture, and industry
  • Excellent communication skills, both written and verbal, with an expertise in storytelling and engaging audiences
  • Ability to work independently and take initiative, as well as collaborate with a team
  • Experience with marketing tools like the Meta Ads Manager and Google Analytics
  • Experience with social media, email marketing, and content management systems
  • Ability to handle multiple projects at once and stay on top of shifting priorities and deadlines
  • Bachelor’s degree in marketing or 2+ years of experience in marketing industry
  • Ability to perform data analysis with tools like Microsoft Excel
  • Bonus points for graphic design skills and experience with tools like Adobe Creative Suite

Responsibilities

  • Plan and implement innovative marketing strategies to increase awareness, drive memberships, and retain customers
  • Manage social media platforms to engage the climbing community and promote gym offerings
  • Manage the marketing budget to optimize how it is spent across various campaigns
  • Establish and track key performance indicators, reviewing results and implementing corrective actions as needed
  • Manage workflow and deadlines for all marketing objectives
  • Collaborate with in-house graphic designer to create engaging content to highlight our offerings and climbing culture
  • Monitor trends in the climbing industry and adapt marketing tactics accordingly
  • Stay up-to-date on best practices in digital marketing, SEO, and content strategy
  • Conduct regular performance reviews and provide coaching to enhance the team

Hours & Compensation

  • Part time, non-exempt, hourly position - 20-30 hours per week
  • $21.00 - $25.00 per hour (commensurate with experience and reference checks)
  • Potential for partially remote position for the right candidate

Benefits

  • Whetstone membership
  • Membership for significant other
  • Pro deals and industry discounts
  • Free local gym day passes
  • Outdoor climbing trip reimbursement
  • Professional Development

How To Apply

Send cover letter, resume, and at least one professional reference to jeremiah@whetstoneclimbing.com or click the button below.

APPLY TODAY