Personal Training & Coaching


Reach Your Goals Faster

It’s easy to feel frustrated and even a little bit lost when it comes to your personal health. Whether you’re experiencing a climbing plateau, battling an injury, or simply wanting support when it comes to your strength, mobility, and overall health a personal trainer can catapult you to the next level. Our certified coaches will create a personal plan for you based on your needs whether it’s to build strength, improve your climbing, prevent injury, or just perform at your best while feeling your best.

Meet the Trainers


Felipe Proaño

Felipe Proaño is one of South America's most recognized climbers and explorers. He began to climb the mountains of Ecuador in 2003 and gradually became involved in rock climbing. Over time, places in Ecuador, Peru and Colombia became his training grounds until he traveled overseas to climb El Capitan in Yosemite Valley, CA. His objectives continued to be accomplished in dozens of other sites in the US and abroad.

Felipe has been a participant in the development of climbing routes in many locations including the development of the Columns of Tangan in Ecuador, and a contributor to the growth and evolution of the sport.

On his list of goals to accomplish are the Trango Towers in Pakistan, the Big Walls of Baffin Island, some of the most noticeable peaks of the world. He is the founder of the Andean Access Foundation, host of the Reel Rock Tour in Ecuador, an AMGA Apprentice Guide, ACE (American Council on Exercise) Personal Trainer, author of the first and second book 'Rutas de Escalada en Ecuador', member of The Explorers Club and the protagonist of the movie 'Middle of Somewhere'.

Felipe has been a The North Face ambassador since 2013 and Isopure Athlete since 2020. He is credited with dozens of alpine / Big Wall first ascents in South America, repetitions in Colorado, Alaska, Arizona, and Wyoming, more than 28 successful big wall ascents, and more than 16 expeditions to remote locations. Most recently, he was one of three finalists for Men's Health magazine's 'The Ultimate Guy' in 2023.


  • ACE Certified Personal Trainer
  • AMGA Rock Apprentice Guide


  • Rock climbing fundamentals with an emphasis on outdoor climbing
  • Strength, Conditioning and maintenance
  • Trad Climbing skills development and background

Email Felipe at to discuss a personalized plan for you.



Logan Whiting

Logan is a Certified Strength and Conditioning Specialist (CSCS), Certified Personal Trainer, and ClinicalAthlete Powerlifting Coach. He has been climbing for over a decade, avidly pursuing outdoor projects and indoor competitions, alike.

As a motivated climber, he has a vested interest in quality coaching and training information. The boom of the climbing industry is incredibly exciting for a trainer because as climbing becomes legitimized as a sport, effective training will need to take on an increasingly scientific perspective. However, one downside of this increased popularity is the unfiltered flood of vague and unsound training advice circulating on popular social media channels. For example, have you ever been told that you aren’t getting the most out of your training unless you add exercise ‘xyz’? Well, why? What’s the marginal benefit? Is ‘xyz’ correlated with better performance? Is it sports-specific? Is it appropriate for everyone? Is it easily measurable and progressable? Every exercise we consider needs to pass through layers of scrutiny because we all have limited time and limited energy to spend at the gym. It takes a knowledgeable trainer to sift through this information and give you the individualized and evidence-based approach you deserve.

Logan works with climbers of all ability levels and athletic backgrounds. Whether you are an experienced climber preparing for the next competition, or you're entirely new to climbing and want to learn basic technique, Logan’s philosophy is the same: training should be athlete-centered. That is, the plan should be mutually agreed upon, should be flexible, and should encourage autonomy. If you are interested in working with a strength coach, Logan offers 1hr. consultations free of charge.


  • NASM Certified Personal Trainer
  • NSCA Certified Strength and Conditioning Specialist
  • ClinicalAthlete Powerlifting Coach

Email Logan at to discuss a personalized plan for you.



Brandon Lau

Brandon is a NASM Certified Personal Trainer and Corrective Exercise Specialist committed to helping individuals achieve their fitness goals while prioritizing injury prevention and pain-free performance.

Brandon earned his undergraduate degree from UNC in Exercise Science, with minors in Nutrition and Coaching, providing him with a solid foundation in understanding human movement and physiology.

With over 5 years of experience in training individuals and small groups, Brandon focuses on pain-free performance, mobility enhancement, and movement optimization. He specializes in developing customized training programs tailored to each client's unique needs and goals.

Whether you're recovering from an injury or aiming to enhance your athletic performance, Brandon excels in bridging the gap between injury rehabilitation and performance training.


  • NASM Certified Personal Trainer

  • NASM Corrective Exercise Specialist

  • PPSC Pain-Free Performance Specialist Level 1 & 2

  • UNC Bachelor of Science Exercise Science with minors in Nutrition and Coaching

Email Brandon at to discuss a personalized plan for you.